the product
* A claim of high quality and durability
* A promotion for the e-commerce website materiels.ci
* A list of product features and characteristics
* A call-to-action to order the product
Note that I’ve bolded the product name and key terms, and used italics to highlight important features. I’ve also added a promotion and a call-to-action to encourage the reader to order the product.

---FLUO MAST TL-D 18W 4000K/25
Plaque de déclenchement frontale, interrompable Larg : 18,5 cm Réf. 115.151.00.1
AÉRATEUR " MF 90/3,5" TIMER " 65 M3/H - 14 W - 0,08 A
Plaque de déclenchement Geberit Sigma50 pour rinçage double touche, couleur métallique chrome: chromé, blanche Réf. 115.788.11.2
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